CareMonkey won the Best Sales Pitch in Slush 2015.
Sales pitch is a short verbal presentation of your idea with strong supporting arguments included. Sales Pitches are sometimes called elevator pitches. Pitch length can vary between 30 seconds to 4-5 minutes depending on the place and audience.
“An elevator pitch or elevator speech is an overview of a product, service, person, group or organization, or project and is often a part of a fundraising, marketing communications, brand, or public relations program.
The name “elevator pitch” reflects the idea that it should be possible to deliver an elevator pitch in the time span of an elevator ride, or approximately thirty seconds to two minutes.
An elevator pitch is often used by an entrepreneur pitching an idea to a venture capitalist or angel investor to receive funding. Venture capitalists often judge the quality of an idea by the quality of its elevator pitch and will ask entrepreneurs for their elevator pitches in order to quickly weed out bad ideas and weak teams. “
An elevator pitch has to be delivered fast, preferably by one person. During this time the group has to convince the listeners that it’s worthwhile to continue the conversation at some point in the future.
How to create a good elevator pitch (by Steve Strauss)
- Unique point – Figure out what is unique about what you do
The whole idea behind a great elevator pitch is to intrigue someone. It’s an ice-breaker and a marketing pitch — all rolled into one.
- Hook – Your elevator pitch must have a hook.
“I own a flower shop downtown” doesn’t hold a candle to “I’m a specialty florist who deals in rare, South American tropical flowers that bloom in the winter.”
- Make it exciting
A superior elevator pitch increases your heart rate. It speaks to who you really are and what excites you about your business. It has integrity. What is it about your business that really motivates you? Incorporate that.
- Keep it simple
A good elevator pitch doesn’t try and be all things to all people. Rather, it conveys a clear idea in a short amount of time. It might be a few sentences, but no more than a paragraph or so. Keep it under 30 seconds.
- Write it down
Use the guidelines above and take a stab at it. Write down your pitch, say it out loud, re-write it, and then re-write it again. Remember what I always tell my daughters: “Writing is re-writing!”
- Practice, and then practice some more
The first few times you try out your elevator pitch may be a bit uncomfortable, but it gets easier. After a while, it will become second nature to you, and when it does, you will be glad you practiced.
(How to craft your 30 second pitch)