Brainstorming is a form of collaborative discussion aimed at generating ideas, innovations, solutions, and perspectives on an issue or problem. Brainstorming is a means by which to find the best solution or the best idea!
The goal is to find the best possible idea for the team. The best possible idea means that whole team agrees with the idea and it is feasible for the Start Up programme timeframe. In a broad form all ideas are innovations, see below:
How to brainstorm ideas?
You should start you ideation process with a brainstorming session. Brainstorm is a session, where a lot of ideas are thought and written down on paper. Afterward, they will get evaluated. The most important thing in brainstorming is that you should not filter your ideas.
Narrow down your ideas
After you have completed a creative process, it is important to consider and sort/prioritize the ideas. Some ideas can be easily discarded. You need to look into each of the ideas and only keep the one you believe may have potential.
There are several ways to evaluate ideas, check a short introduction to three different idea evaluation techniques.
Brainstorming rules on video
Scientific approach to brainstorming and good background information:
(Stanford University, 19 minutes).